THE MESSAGE BUILDS THE COMPANY
In 2008, The Message Builder was founded by Nathan Kotek after a simple observation—it’s hard for companies to bring their strategy to life into a coherent and creative business story.
It’s a challenge to be heard in today’s noisy world of confusing product categories, buzzword content, social media hype, and mistrusted brands. How to adapt your company business story in this fast-paced world of constant change—disruptive technology, digital innovation, new social economic and ecological values, and an increasing cry for transparency and purpose. Never before has it been so complex to get your message right. Companies have not adapted to this reality.
This mismatch led Nathan Kotek to create Message Building™: a transformational Harvard research-based brand, marketing, and sales storytelling method to overcome this challenge. Because in a world where everyone looks and sounds the same, you need breakthrough messaging—to differentiate and stand out from the pack.