MESSAGE BUILDING™
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THE STRATEGIC
BUSINESS STORYTELLING METHOD

THE STRATEGIC STORYTELLING METHOD, THAT PERFORMS

Message Building™ provides the solution for effectively communicating your unique market position—step by step, deliverable by deliverable. The method was developed by Nathan Kotek, combining a transformational Harvard research-based method and hands-on experience.

WHAT MESSAGE BUILDING™ DOES:

#1: IT STRUCTURES A COMPANY’S MESSAGE-BUILDING EFFORTS

With the messaging architecture, we provide you with the big-picture mental message framework and execution model. It brings together goals, strategy, competitive insight, creativity, close collaboration, smart planning, and rapid execution. In co-creation, we build an optimal mix for your company business story, including:

Brand messaging

Thought-leadership messaging

Product & competitive messaging

Target-audience messaging

#2: IT EFFECTIVELY POSITIONS COMPANIES

Message Building™ makes your company business story intriguing, inspiring, informative, and sought after—building from your core strength. We help you claim a distinct position, reflecting your company’s treasure—with the power to transform the status quo.

#3: IT ACCELERATES A COMPANY’S GROWTH AND MAXIMISES A COMPANY’S VALUE

We provide you with the foundation for building your company’s business story and all the steps along the way—to direct your growth and maximise your value.