[def-uh-nish-uh n]: It is about identifying, articulating, and presenting your company’s uniqueness and verifiable value. With Message Building™, your company can accurately tell what it does, how it does it, how it is different, why it matters to the world and how that all unfolds into a compelling story with growth impact.
[def-uh-nish-uh n]: It creates the right type of brand and product experience for all stakeholders, talking less and saying more. All structured through a creative and coherent, strategic messaging, positioning and storytelling process. People will all love your unique story, as it shares deeper structures – build to perform.
[def-uh-nish-uh n]: Memorable storylines, bearing the element of your company treasure, pull all parties involved in the same direction, building team focus and market momentum. It makes your brand, vision and product shine, creating more relevance, winning more business with confidence – to reach your goal.
In 2008, The Message Builder was founded by Nathan Kotek after a simple observation—it’s hard for companies to bring their strategy to life into a coherent and creative story.
It’s a tough job to be heard in today’s noisy world of mistrusted brands, confusing product categories, buzzword content and social media hype. It’s burdensome to adapt in this fast-paced world of constant change—disrupting technology, digital innovation, new social economic and ecological values, and an increasing cry for transparency and purpose. Never before has it been so complex to get your message right. Companies have not adapted to this reality.
This mismatch led Nathan Kotek to create Message Building™: a transformational Harvard research-based brand, marketing and sales storytelling method to overcome this challenge. Because in a world where everyone looks and sounds the same, you need breakthrough messaging – to build your story and to let you grow.
Message Building™ provides the creative and coherent solution, helping your executive team align around your story, crafting the narrative for your brand, thought-leadership, product and target audience messaging – to reach your goals.
